The 1993 deceased Alexander Girard has been one of the most influential folk artists. Girard is widely known for his contributions in the field of american textile design, but he also dealed with interiour design and artistic toys. The Tree of Life design you still find on many textile products like e.g. pillows or carpets. For the Dutch, cycling is not just a sport; it's a way of life. Out of a population of 15 million people, you'll find 12 million riding their bikes anywhere and everywhere they need to go. And this was the inspiration of the Amsterdam - classic European style and functionality reinvented with a clean, modern ride.